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Project Description

Living in social media, youth now stay connected with global trends and follow international lifestyle. Grameenphone ‘Go Free’ was a campaign designed to cater that need with a creative technological solution on ground. A state of the art consumer experience was designed using Kinect app, interactive projection, online gaming experiences where product communications were earned, not conveyed. In the end 12,000 consumers’ active participation brought conviction on the newly launched communication platform of “Go Beyond”.

Project Detail

  • Client: Grameenphone
  • Date: March, 2012
  • Category: Celebration

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