Modern lifestyle is all about being on the go! People are now busy like anything and the efficiency have become the biggest concern in everyday life. Brand communication become effective when they can chip in this ever busy lifestyle with subtlety. This campaign targets the most accommodative touch point of all, the point of sales, and create a consumer dialogue that results into action. 100 Brand associates are deployed in different strategic touch points where they catch a shopper at the very moment of purchase and offer the most right brand offer from a platter of solutions. Effectiveness in communication and right fit of the situation together result in positive business achievements.