Media dark campaign IYCF: Leading the ray of hope

Project Description

Alive and Thrive campaign was aimed towards improving Infant and young child feeding (IYCF) practices in Bangladesh; mainly upazilas of Bogra, Chuadanga & Kishoreganj. Core target population are those who have less or no media consumption due to lack of electricity. The campaign was informative enough with courtyard based modality that educated more 300,000 mothers about best child feeding practices.

  • Client: Unilever Bangladesh
  • Year: 2013
  • Category: Education
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