Lifebuoy school of five: Introducing a healthy behavior

Project Description

With a global target of creating hand washing awareness among 1 billion kids, Lifebuoy Bangladesh has deployed a massive school engagement activation. Multiple contacts in one month with the same school going children have helped them to regularly practice hand washing 5 times a day. For 21 days children participate in a competition that creates an intimate relationship with the children resulting in direct behavior change.

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