VIM Smart Grihini: Experiencing the smarter life

Project Description

Housewives in rural Bangladesh have rarely a habit of using dish washing solution since they heavily depend on their elbow effort and consider it as given. “Smart Grihini” rural activation campaign made them aware about a smart solution that reduces their effort and save their precious time. The campaign actively engaged with 1,132,313 housewives and introduced a habitual change with conviction at their very own courtyards.

Project Detail

  • Client: Unilever Bangladesh
  • Date: 2012-2014
  • Category: Lifestyle

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