GP star Tri-nation Mega Fest: Experiencing a desirable privilege

Project Description

Country’s biggest consumer loyalty platform for Grameenphone Star subscribers was designed with international music, food and vibrant consumer engagement. Iconic artists from three nations performed in one stage and rocked a packed stadium of 25000 consumers. The experience got bigger when the largest projection mapping show was created on an astounding surface of 8354 sqft. With the promise of finest experience, the campaign has set a new benchmark in driving consumer loyalty in today’s ever cluttered lifescape.

Project Detail

  • Client: Grameenphone
  • Date: March, 2012, 2013
  • Category: Celebration
  • No. of attendees: 10,000

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