Project Description

To break the perception of being a high priced network, Grameenphone took an initiative to talk to the people directly in one to one communication basis. A big number of people were deployed on the ground to generate an active consumer dialogue in order to break the belief. An engaging session with people helped to understand the market scenario, competition analysis and the best offer for every single consumer. Overall the campaign ensured a positive conviction among the targeted population about an age-old myth.

  • Client: Unilever Bangladesh
  • Year: 2013
  • Category: Education
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