Bijoyer golpo boli: Celebrating everyday life heroes

Project Description

When a brand establishes an emotional connect with its audience, it goes beyond being just a product and turn into something special. Grameenphone with ‘Bijoyer Golpo Boli’ took that initiative to create a strong emotional connect with rural population to make it as a local brand that understands people. The campaign set out to reward the extraordinary accomplishment efforts of common people in their day to day life. It was an opportunity for the brand to be a person who listens to people and feel their urge to share.

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