Project Description

Today’s era is of technology where internet is the key driver. Being the biggest telecom brand in the country Grameenphone understood the forthcoming consumer need and started a whole new level of consumer journey with a loud activation. GO EXPLORE was an urban city based youth engagement activation that directly gave the hands on fast internet experience to create a conviction on the services offered. Instant product trial ensured by the campaign made a long term impact on the company’s business objective.

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