The Facebook campaign started its journey in Bangladesh from June 2015. The core objective of the campaign was to bring all the smartphone users within the world of Facebook.
Asiatic EXP embarked on a journey to cover rural and semi-urban areas of Bangladesh, where people are yet to connect with internet or digital services. The activation was conducted in total 6 phases. Geographically we have covered Dhaka, Narayanganj, Gazipur, Chittagong, Khulna, Barishal, Rajshahi & Rangpur.
We deployed more than 300 brand promoters to conduct one-to-one communication & other activities including data collection & facebook account opening.
We have successfully connected more than 650,000 new users to Facebook in 2 years & among the new connections 34% accounts have sustained.
AT A GLANCE
- Area Coverage: Dhaka, Narayanganj, Gazipur, Chittagong, Khulna, Barishal, Rajshahi & Rangpur
- Activation Modality: More than 300 brand promoters were deployed to conduct one-to-one communication & other activities included data collection & facebook account opening.
- Client: Facebook Ireland
- Year: 2016
- Category: Activation