Maternal and child mortality rate has always been an issue of major concern in Bangladesh particularly in Barisal and Chittagong where the rate was the highest. Overcoming the social barrier and religiously conservative attitude to communicate the messages of family planning issues was difficult and impenetrable. SMC’s “Jatane Ratan” campaign produced a creative story with these sensitive messages and communicated with the community in an all-out approach with courtyard meetings, bazar meetings, advocacy meetings and peer educator. Active engagement of more than 300,000 people made the campaign one of the most successful campaign bringing down the actual mortality rate in these two regions.
- Client: Social Marketing Ltd.
- Date: 2009, 2010, 2011
- Category: Education